POAS Calculator – Profit on Ad Spend

Understand your true profitability by measuring net profit relative to your advertising costs.

POAS Calculator

Formula: POAS = Gross Profit ÷ Ad Spend

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Enter your profit and spend to see your POAS ratio.

What is Profit on Ad Spend (POAS)?

Profit on Ad Spend (POAS) is a modern marketing metric that measures the amount of gross profit earned for every dollar spent on advertising.