ROAS Calculator – Return on Ad Spend
Analyze the revenue-generating efficiency of your advertising budget and identify growth opportunities.
Formula Used
ROAS = (Total Revenue from Ads ÷ Total Ad Spend)
Calculation Preview
Enter your revenue and spend to unlock efficiency indicators.
What is Return on Ad Spend (ROAS)?
Return on Ad Spend (ROAS) is the most critical metric for measuring the direct revenue-generating power of your advertising budgets. While metrics like CTR and CPC measure engagement, ROAS measures profit-efficiency.
For example, if you spend ₹1,000 on Google Ads and generate ₹5,000 in revenue, your ROAS is 5.0x. This means for every rupee spent, you earn ₹5 in return. Understanding your "Break-even ROAS" is essential to ensure your campaigns are scaling profitably after accounting for cost of goods (COGS) and overhead.
Keyword Optimization
Eliminate negative keywords that eat budget without converting.
Creative Testing
A/B test ad copy to increase relevance and quality score.
Funnel Refinement
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